Speaker sourcing, selection & coordination

Speaker selection is an art form

Anyone can find a speaker. The real work is identifying the person whose ideas, style and presence are right for your audience—and then managing the details that allow that speaker to succeed.

Richard reviewing a speaker program with a colleague beside a conference stage
5–6General-session speakers selected each year
Proven processRefined and followed year after year
Audience + budgetAlways at the center of the decision

Why the choice matters

The right speaker can shape the entire event

Your selection of keynote speakers can significantly affect the overall success of your event.

There are thousands of speakers to choose from. The easy path is to gather referrals, contact a bureau or two, watch some YouTube clips or sizzle reels, make a choice and move to the next project.

But a popular name or polished reel cannot answer the most important question on its own: Is this the right voice for this audience, this year and this moment in the program?

Beyond the sizzle reel

A disciplined process behind a memorable moment

Speaker selection works best when research, judgment and program coordination all serve one clear objective: finding the right fit for the room.

01

Start with the audience

Define what attendees need to hear, feel and take away before building the candidate list.

02

Look beyond reputation

Evaluate content, style, relevance and fit—not simply name recognition or a polished promotional reel.

03

Coordinate for success

Carry the decision through briefing, scheduling and program alignment so the speaker can deliver at their best.

Experience you can put to work

A process refined over years

Each year, we set out to select five or six general-session speakers. Over time, we developed a distinctive process—and we never deviated from it.

Those steps helped ensure that our selections were right for our audience in that particular year. The attention to detail was noticeable; even the speakers themselves were impressed by the preparation.

I now bring that same discipline, judgment and care to organizations looking for the best possible speaker choices within their budget.

Make the right choice

Find the voice your audience will remember.

I can help you research, evaluate, select and coordinate keynote speakers who truly fit your event.

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